Damaris Evans is the creative force that revolutionized the lingerie landscape and took us outside the long accepted norm. Before her eponymous Damaris lingerie, there was no such thing as a bow-back knicker, the world had never heard of bottom cleavage, corset tie designs did not exist and ‘star' knickers were unimaginable.
In 2003, huge demand carved the way for Mimi Holliday, created as a diffusion line to the luxury of Damaris. With the same wild, creative, brand ethos, and maintaining the exceptional fit of Damaris, Mimi Holliday was born famous. The Mimi Holliday label is committed to creating cool, approachable lingerie in exceptional quality for every woman.